The new :90 film, called “Train,” combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film uniquely tells the tale of a Wild West train heist in two distinct parts–mashing together suspenseful live action followed by whimsical stop-motion animation to surprise and delight. It is the fourth installment in AT&T’s cinema series blending movie genres in completely unexpected ways.
This cinema spot was directed by Dougal Wilson of production house Furlined, and supported by HouseSpecial (previously known as LAIKA/house), which handled the animation. In fact, the animation director on the project was Paul Harrod, who was the award-winning production designer on Isle of Dogs, the Oscar-nominated film from Wes Anderson. VFX house was Method Studios.
“Train” started screening in theaters last week and will continue through the remainder of the year.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt Macdonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; David Rolfe, director of integrated production; Julie Collins, group executive producer; Jessica Coccaro, executive producer. Production Furlined Dougal Wilson, director, composer; Diane McArter, president; Benjamin Davies, VP; David Thorne, sr. exec producer; Karen O’Brien, line producer; Joost Van Gelder, DP; Jahmin Assa, production designer. Editorial Final Cut Joe Guest, editor; Suzy Ramirez, exec producer; Ana Orrach, Jamie Lynn Perritt, producers; Zoe Schack, assistant editor. Color MPC LA & London Jean Clement Soret, color supervision; Ricky Gausis, Matthieu Toullet, colorists; Leianna Campbell, color producer; Meghan Lang, Ellora Chowdhury, exec producers. VFX Method Studios, Santa Monica, Calif. Benjamin Walsh, sr. VFX supervisor; Pip Malone, sr. producer; Ian Holland, 2D lead; Rus Brutsche, CG supervisor; Toma Bowen, comp supervisor; Tim Ranck, lead animator; Vladislav Tushevskiy, lead FX; Josephin Peichl, coordinator. (Toolbox: Flame, Nuke, Houdini, Mantra, Maya, V-Ray, Photoshop) Stop-Motion Animation House Special, Portland, Ore. Lourri Hammack, EP; Kirk Kelley, creative dir; Paul Harrod, animation dir; John Nolan, DP and motion control; Rebecca Bowen, sr. producer; Rex Carter. Flame artist; Cam Williams, editor; Alvaro Cubillas, head of prodn; Casey Follen, project coordinator; Stephen Bodin, character design, background/environment design; Felicie Haymoz, Gee Staughton, character designers; Toby Froud, sculptor; Andy Berry, associate art dir; Shami Lang-Rinderspacher, armaturist; Mattzilla Duron, Teresa Huarte, Bryan McIntyre, Katie Mello, Margaret Meyer, Daniel Miller, Laurie Olson, character fabricators; Elodie Massa, Sara Newman, costumers; Polly Robbins, painter; Chris Caniglia, Jake Hauswirth, Javid Howell, Zach Sheehan, Gee Staughton, set fabricators; Alan Long, laser op; Clay Connally, second DP; Amy Adamy, Chris Ohlgren, Suzanne Twining, anmiators; John Corbett, Nuke compositor. (Toolbox: Dragonframe (w/Volo moco cranes), Nuke, Flame, Avid, Creative Suite) Music JSM Music Joel Simon, CEO/CCO/composer; Jeff Fiorello, exec producer; Nathan Kil, composer. Audio Finishing Formosa John Bolen, mixer/sound designer; Lauren Cascio, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
