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    Saatchi London, Director Mark Albiston Take A “Natural Break” For Robinsons

    By SHOOTUpdated:No Comments2393 Views

    Saatchi & Saatchi London has launched “Natural Break” for Robinsons. The campaign shows a young girl encouraging office workers to take a break with a Robinsons Refresh’d drink. She points out a series of “unnatural” features in the office such as the artificial lighting and a very fake tanned man. 

    By contrast, Robinsons is made with naturally sourced spring water and real fruit. The film concludes with workers heading out into the natural world. The tagline: “Time for something more natural.”

    Mark Albiston of The Sweet Shop directed “Natural Break.”

    William John, creative director, Saatchi & Saatchi London, said, “This is about reminding adults to escape the office and get outside for a break. Sometimes we get so caught up in the hamster wheel of work that we forget the basic need for some time out, away from our desks. Kids know that’s not right. It’s time to follow their lead.”

    Credits

    Client Britvic/Robinsons Refresh’d drinks Agency Saatchi & Saatchi London Will John, Mark Slack, creative directors; Barney Spiro, copywriter; Harriet Ronn, art director; Megan Sutton, producer. Production The Sweet Shop Mark Albiston, director. Audio Post 750 MPH Mark Hellaby Postproduction Electric Theatre Company Jon Purton, Puck Murphy Editorial Tenthree Billy Mead, editor. Music Beatworms Sam McCarthy, composer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Mark AlbistonSaatchi & Saatchi LondonThe Sweet Shop



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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