Samsung has launched its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC
The “Making History Again” campaign draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.
As part of the campaign, Samsung has partnered with Statement Pictures and CNN Films on the “Apollo 11” documentary. This feature film created from newly discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot–directed by James Marsh via Pulse Films–will also air within CNN’s broadcast premiere of the documentary later this month. Visual effects house was The Mill New York.
David Brown and Daniel Bonder, ECDs, adam&eveNYC, related in a joint statement: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”
CreditsClient Samsung/QLED 8K Agency adam&eveNYC Richard Brim, chief creative officer; David Brown, Daniel Bonder, executive creative director; Jordy Molloy, Toby Kennedy, associate creative directors Mitch Horton, head of design; Victoria Bennett, head of production; Erica Serio, associate producer; Sion Prys, digital production; Stuart Harrison, group strategy director. Production Pulse Films James Marsh, director; George Saunders, producer; Alwain Kuchler, DP; Davud Karbassioun, global president. Editorial Work Editorial Neil Smith, editor. Visual Effects/Animation The Mill New York Luis Martin, sr. producer; Kshitij Khanna, shoot supervisor; Gavin Wellsman, creative director; Krissy Nordella, 2D lead artist; Emily Meger, 3D lead artist; Anton Anderson, Drew Maloney, Joe Taylor, Joseph Yoon, Kevan Lee, Matthew DeFranco, 2D artists; Ciaran Moloney, Jonathan Lee, Scott Denton, 3D artists; Cedric Mernard, matte paintin; Fergus McCall, colorist; Rochelle Brown, EP, color. (Toolbox: Maya, Substance Painter, Houdini, Flame, Nuke) Music Benjamin Wallfisch, composer. Music Supervision & Licensing North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS) Audio Wave Studios Aaron Reynolds, sound design.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More