This spot promoting Hulu features 11 players from the Women’s U.S. Soccer team and Mia Hamm that will run through the Women’s World Cup.
Dave Laden of Hungry Man directed the comedy piece, “Goal Celebration,” for agency Big Family Table in which the women athletes celebrate success on the field by pantomiming being able to watch the game at home on Hulu, underscoring that viewers can access live sports on the platform.
Client Hulu Agency Big Family Table Guto Araki, executive creative director; Will Burroughs, group strategy director; Mary Ellen Duggan, head of production; Lucy Herzog, sr. producer; Eric Manchester, Neal Desai, creative directors; Marcin Markiewicz, sr. copywriter; Vlad Ivangorodsky, sr. art director. Production Hungry Man Dave Laden, director; Dan Duffy, exec producer; Tina Densmore Bell, line producer; Eric Schmidt, DP. Editorial Arcade Editorial Dave Anderson, editor; Glen Montgomery, assistant editor; Damian Stevens, managing director; Crissy DeSimone, exec producer; Christina Matracia, sr. producer. Post/VFX Tribbo Post Bibinho Carvalho, VFX creative director; Erick Buosi, 3D lead artist; Alexandre Takeshi, Helder Alves, 3D modeling; Henrique Freitas, Rod Tebisx, 3D simulation; Tato Carvalho, sr. VFX producer; Rodrigo Pina, sr. Flame artist; Bruno Spinella, Flame artist. Color MPC Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, audio engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Music MassiveMusic Tim Adams, Ben Einziger, creative directors/partner; Kiki McDaniel, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
