This spot promoting Hulu features 11 players from the Women’s U.S. Soccer team and Mia Hamm that will run through the Women’s World Cup.
Dave Laden of Hungry Man directed the comedy piece, “Goal Celebration,” for agency Big Family Table in which the women athletes celebrate success on the field by pantomiming being able to watch the game at home on Hulu, underscoring that viewers can access live sports on the platform.
CreditsClient Hulu Agency Big Family Table Guto Araki, executive creative director; Will Burroughs, group strategy director; Mary Ellen Duggan, head of production; Lucy Herzog, sr. producer; Eric Manchester, Neal Desai, creative directors; Marcin Markiewicz, sr. copywriter; Vlad Ivangorodsky, sr. art director. Production Hungry Man Dave Laden, director; Dan Duffy, exec producer; Tina Densmore Bell, line producer; Eric Schmidt, DP. Editorial Arcade Editorial Dave Anderson, editor; Glen Montgomery, assistant editor; Damian Stevens, managing director; Crissy DeSimone, exec producer; Christina Matracia, sr. producer. Post/VFX Tribbo Post Bibinho Carvalho, VFX creative director; Erick Buosi, 3D lead artist; Alexandre Takeshi, Helder Alves, 3D modeling; Henrique Freitas, Rod Tebisx, 3D simulation; Tato Carvalho, sr. VFX producer; Rodrigo Pina, sr. Flame artist; Bruno Spinella, Flame artist. Color MPC Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, audio engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Music MassiveMusic Tim Adams, Ben Einziger, creative directors/partner; Kiki McDaniel, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More