Gatorade’s inspirational new film, “Every Day Is Your Day,” features sports icon Mia Hamm and rising U.S. star Mallory Pugh and taps into the iconic Dr. Seuss poem, “Oh the places you’ll go,” to demonstrate the powerful impact that sports can have on young athletes’ lives.
The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5x the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.
“Every Day Is Your Day” is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.
Rachel McDonald of Biscuit Filmworks directed the piece.
Credits
Client Gatorade Agency TBWAChiatDay Renato Fernandez, chief creative officer; Mark Peters, Doug Menezes, creative directors; Elizabeth Daniel, copywriter; Blair Seward, art director; Jamie Wynn, jr. copywriter; Gaia Elise, jr. art director; Brian O’Rourke, executive director of production; Guia Iacomin, director of content production; Kaitlin Moore, sr. producer; Sophie Boris, assistant producer. Production Biscuit Filmworks Rachel McDonald, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Andrew Denyer, line producer; Mercedes Allen, head of production; Jess Hall, DP. Editorial Cabin Edit Scott Butzer, editor; Jay McConville assistant editor; Carr Schilling, managing partner; Remy Foxx, exec producer; Michelle Dorsch, producer. VFX Shape + Light Rob Trent, creative director; Jordan Sharon, sr. producer; Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern, 2D artists; Austin Lewis, Flame assist; Gavin Kelly, 3D lead; Eugene Guaran, 3D concept artist; DeAndre Moore, 3D generalist; Arron Inglis, 3D coordinator; Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan, additional 3D artists; Marc Samson, concept artist & lead matte painter; Rocco Gioffre, matte painter. Color Harbor Pictures Elodie Echter, colorist; Matt Olmon, sr. producer. Sound Design LSD Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mixer; Susie Boyajan, exec producer. Music Pedro Bromfman, Juan Carlos Enriquez, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
