Unilever partnered with agency RanaVerse to roll out what's billed as a first-of-its-kind Pride campaign. Unilever turned over the status of being “an official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship. As part of its “United We Stand” mantra, Unilever funded films which it and RanaVerse created for different organizations, each featuring a different ambassador. The films were directed by Tourmaline, an advocate for the trans community whose credits include Happy Birthday, Marsa, a film about iconic transgender artist and activist, Marsha “Pay It No Mind” Johnson and her life in the hours before she ignited the 1969 Stonewall Riots in New York City.
Titled Living In The Grey, this film is for the Anti Violence Project. Axe, a Unilever brand that aims to tackle toxic behaviors associated with traditional masculinity, is working with 13 Reasons Why star Tommy Dorfman and the Anti-Violence Project–a leading New York based charity founded to offer on the ground support and counseling services to LGBTQIA+ peoples who experience hate crimes and/or violence–to create a world where LGBTQIA+ people are safe, respected, and live free from violence. Said Dorfman, “The work of the Anti-Violence Project is vital, as I share in my film there were moments in my life when a helpline to talk to queer people who understand some of the hate I received as I explored gender would have been really beneficial. I hope partnering with Axe to support the work of AVP will make you also get involved and support their work.”
CreditsClient Anti Violence Project/Unilever/Axe Agency RanaVerse Production 19th & Park Tourmaline, director; Chris Campbell, styling; Jill Demling, Jack Mizrahi, casting; Andrita Renee, hair; Dorothy Peterson, makeup.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More