This Jose Cuervo spot was inspired by a cliché: “If you were at a party, and could sit next to anyone from history, who would it be?”
Crispin Porter Bogusky teamed with director Isaiah Seret of Biscuit Filmworks to create a party with the most prolific figures in history and of course Jose Cuervo, the father of tequila, hosting.
The premise taps into Cuervo’s rich history reflecting the heritage and pride of Mexico’s libation. Jose Cuervo Tradicional was created in 1795 and handed down through 10 generations of the Cuervo family–and is now front and center of the booming tequila category in the U.S. and globally.
CreditsClient Jose Cuervo Tequila Agency Crispin Porter Bogusky Tom Adams, executive creative director; KT Thayer, creative director; Shannon Gibney, associate creative director; Dan Corken, head of production; Jamie Slade, sr. producer; Lilah Strauss, assistant producer; Courtney Loveman, VP, co-head of strategy; Kevin Jansick, sr. strategist. Production Biscuit Filmworks Isaiah Seret, director; Jeff McDougall, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Rodrigo Prieto, DP; roberto Bonelli, production designer. Mix/Sound Design 740 Sound Stephen Dickson, mixer; Scott Ganary, exec producer. Editorial Union Editorial/Marshall Street Editors Tim Thornton-Allan, editor; Joe Hughes, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer. Color/VFX MPC Ricky Gausis, sr. colorist; Robert Owens, managing director; Meghan Lang, color EP; Damian Winterbottom, Susan Harris, color producers; Morten Vinther, VFX supervisor/creative director; Karena Ajamian, sr. producer; Claus Hansen, creative director/sr. Flame artist; Nicole Saccardi, producer. Josh Pena, Kathleen Kirkman, Sean Anderson, Flame compositing team. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More