This Jose Cuervo spot was inspired by a cliché: “If you were at a party, and could sit next to anyone from history, who would it be?”
Crispin Porter Bogusky teamed with director Isaiah Seret of Biscuit Filmworks to create a party with the most prolific figures in history and of course Jose Cuervo, the father of tequila, hosting.
The premise taps into Cuervo’s rich history reflecting the heritage and pride of Mexico’s libation. Jose Cuervo Tradicional was created in 1795 and handed down through 10 generations of the Cuervo family–and is now front and center of the booming tequila category in the U.S. and globally.
Credits
Client Jose Cuervo Tequila Agency Crispin Porter Bogusky Tom Adams, executive creative director; KT Thayer, creative director; Shannon Gibney, associate creative director; Dan Corken, head of production; Jamie Slade, sr. producer; Lilah Strauss, assistant producer; Courtney Loveman, VP, co-head of strategy; Kevin Jansick, sr. strategist. Production Biscuit Filmworks Isaiah Seret, director; Jeff McDougall, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Rodrigo Prieto, DP; roberto Bonelli, production designer. Mix/Sound Design 740 Sound Stephen Dickson, mixer; Scott Ganary, exec producer. Editorial Union Editorial/Marshall Street Editors Tim Thornton-Allan, editor; Joe Hughes, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer. Color/VFX MPC Ricky Gausis, sr. colorist; Robert Owens, managing director; Meghan Lang, color EP; Damian Winterbottom, Susan Harris, color producers; Morten Vinther, VFX supervisor/creative director; Karena Ajamian, sr. producer; Claus Hansen, creative director/sr. Flame artist; Nicole Saccardi, producer. Josh Pena, Kathleen Kirkman, Sean Anderson, Flame compositing team. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
