James Corden, Naomi Watanabe and Tang Wei go to school–well, more accurately master classes–to learn about the legend of skincare brand SK-II and the secret of its Pitera Essence facial treatment.
However, this class ends up being one in music–as John Legend appears, singing about the virtues of Pitera magical water in a tongue-in-cheek music video. Conceived by Marcel Worldwide (Publicis Group) and directed by Gabe Turner of production house Fulwell 73, this music clip is full of fun and charm.
This video is just one element of the Pitera master class campaign which is being launched in 10 countries across Asia and USA on SK-II’s YouTube channels, where a total of nine new class episodes will be released on a weekly basis.
CreditsClient Procter & Gamble/SK-II Agency Marcel Worldwide Anne de Maupeou, chief creative officer; Remy Aboukrat, executive creative director; Aleksandar Marjanovic, sr. art director; Debra Wong, producer. Production Fulwell 73 Gabe Turner, director; Carly Shackleton, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More