James Corden, Naomi Watanabe and Tang Wei go to school–well, more accurately master classes–to learn about the legend of skincare brand SK-II and the secret of its Pitera Essence facial treatment.
However, this class ends up being one in music–as John Legend appears, singing about the virtues of Pitera magical water in a tongue-in-cheek music video. Conceived by Marcel Worldwide (Publicis Group) and directed by Gabe Turner of production house Fulwell 73, this music clip is full of fun and charm.
This video is just one element of the Pitera master class campaign which is being launched in 10 countries across Asia and USA on SK-II’s YouTube channels, where a total of nine new class episodes will be released on a weekly basis.
Credits
Client Procter & Gamble/SK-II Agency Marcel Worldwide Anne de Maupeou, chief creative officer; Remy Aboukrat, executive creative director; Aleksandar Marjanovic, sr. art director; Debra Wong, producer. Production Fulwell 73 Gabe Turner, director; Carly Shackleton, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
