The routine, sometimes mind-numbing morning commute becomes anything but routine–and a lot of fun–in this spot titled “Bounce” for the wireless charging Apple AirPods.
Our protagonist dons his AirPods earbuds–plugging into a catchy tune–and hits the sidewalk. But instead of his feet hitting the pavement, they instead get some spring from a trampoline-like effect. Seemingly every surface he touches puts a bounce–literally–in his step, propelling him along on his commute. He bounces about in the urban setting, making for a memorable joyride, accompanied by a soundtrack titled “I Learnt Some Jazz Today” from up-and-coming producer/composer Tessellated.
Oscar Hudson of Pulse Films directed for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production Pulse Films Oscar Hudson, director. Music/Sound "I Learnt Some Jazz Today," soundtrack by composer/producer Tessellated. Audio Post Formosa Group, Los Angeles John Bolen, mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More