A man at a rural crime scene grapples to solve a mystery in this spot titled “Cold Case” as he chomps on Twizzlers licorice.
But we find that his quest to find the truth isn’t related to a crime at all; rather he’s mulling over how he can get away with not inviting someone to his birthday party. He even considers not having the party at all.
Anyway, this tongue-in-cheek scenario underscores that no matter how big or small the problem or mystery, you can “Chew On It” with Twizzlers.
Kristoffer Borgli of production company Furlined directed the campaign spots, including this “Cold Case” piece,” for Droga5 New York. Lensing the “Chew On It” campaign was Sam Levy whose feature credits include Lady Bird.
Credits
Client Twizzlers/Hershey Agency Droga5 New York David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; Michael Kleinman, associate creative director; Daniel Litzow, sr. copywriter; Caroline Ekrem, Evan Barkoff, copywriters; Castro Desroches, art director; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Mike Hasinoff, executive producer, film; Sophie Paton, producer, film; Mike Ladman, music supervisor Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy, Ned Sonnenschein, strategy director. Production Furlined Kristoffer Borgli, director; Sam Levy, DP; Jay Wakefield, exec producer; Darrin Ball, producer. Editorial Arcade Dave Anderson, editor; Joseph Petruccio, assistant editor; Sila Soyer, exec producer; Andrew Cravotta, producer. Postproduction MPC Matthew Loranger, exec producer; Krystle Timm, producer. Color Color Collective Alex Bickel, colorist; Claudia Guevara, producer. Audio Wave Studios Aaron Reynolds, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
