It’s no secret that New York City isn’t always a comfortable place. Look no further than some NYC apartments: they’re small, noisy, and often packed with roommates. But New Yorkers wear their discomfort like a badge of honor.
Delta Air Lines is launching a campaign to show that it understands the discomforts of life in New York and is committed to making time in the air a little more comfortable. In partnership with W+K New York, Delta’s new mini-docuseries, “Small Stories,” featuring real New Yorkers who live in tight or awkward spaces (even a boat in the case of this piece titled “Christian”) while simultaneously highlighting the ways Delta continues to improve the in-flight experience out of NYC. With more new planes, more aircraft with seatback screens, and more First Class seats out of NYC than any other airline, Delta reminds us that while New York isn’t always comfortable, flying in and out of it can be.
The videos will run through November across Delta’s Instagram, Facebook, and Twitter channels as well as on YouTube. The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and W+K NY, as they could meet New Yorkers where they always are: on their phones.
Credits
Client Delta Air Lines Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Sean McLaughlin, Matthew Moore, creative directors; Brad Phifer, copywriter; Grant Mason, Jed Heuer, art directors; Cheryl Warbrook, executive producer; Brendan Chareoncharutkun, strategist; Adrian Brinkley, social strategist; Nick Setounski, head of integrated production. Production Object & Animal Oscar Boyson, director; Justin Benoliel, James Cunningham, Dom Thomas, exec producers; David Duque-Estrada, producer; Kevin Phillips, DP. Editorial Joint Editorial Charlie Porter, editor; Brian Schimpf, post producer; Sebastian Allen, editorial assistant. VFX Dungeon Beach Carlos Raya, VFX Flame artist; George Dellinger, producer; Na Thirakomen, colorist. Sound Design Brett Fuchs, sound designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More