This spot titled "Freedom To Move" for the Nissan Leaf shows a woman in flight, soaring through the sky, reflecting what driving a car should feel like–if that car is the electric Nissan Leaf.
Daniel Wolfe of Somesuch directed for TBWAChiatDay New York, with music from Yessian Music/LA and sound design from Barking Owl. Mark Chu was the composer for Yessian. Morgan Johnson sound designed for Barking Owl.
Client Nissan Leaf Agency TBWAChiatDay New York Chris Garbutt, global chief creative officer; Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Bastien Grisolet, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Marisa Bursteen, sr. producer; Stephanie Converse, producer. Production Somesuch Daniel Wolfe, director; Jakob Ihre, DP. Editorial Cosmo Street/Trim Editing Dominic Leung, editor. Post/VFX The Mill New York & London Music Yessian Music/LA Mark Chu, composer; David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Farin Hoover mixer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer. Audio Post Sonic Union Paul Weiss, Rob Ballingall, mixers.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
