Celebrating yet another French Open win for Rafael Nadal, Nike turned out this “Rally” spot featuring archival footage of the tennis great over the years doing what he does best–rallying relentlessly on court to victory.
This commercial from Wieden+Kennedy, Portland, Ore., was scored by Santa Monica-based music/sound house SOUTH with sound design from Joint in Portland.
Client Nike Global Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, Guilherme Souza, copywriters/art directors; Matt Hunnicutt, head of production; Jake Grand, executive producer; Mauricio Granado, Emily Knight, Candice Harbour, producers; Andy Lindblade, global group strategy director. Editorial Joint, Portland, Ore. Tommy Harden, editor; Mimi Bergen, Jonathan Schell, assistant editors; Leslie Carthy, post exec producer; Kathleen Russell, post producer. VFX Joint MB Emigh, lead Flame artist; Kevin Alfody, Dave Jahns, Aidan Jung, Flame artists; Jen Milano, VFX exec producer; Sarah Zerina Usmen, VFX producer. Color Joint Jasmine Vasquez, colorist. Music SOUTH, Santa Monica, Calif. Rob Simonsen, composer; Matt Drenik, Jon Darling, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Sound Design Joint Noah Woodburn, sound designer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Audio Post Joint Noah Woodburn, mixer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Footage Search Nickerson Research, Inc. Archival Matches IMG Reply and Veritone
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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