E-cigarettes can lead heavy metals and toxins into our environment–not to mention what they do to those who smoke them. That's the message driven by a heavy metal track and performance from music/sound house New Math for Truth's "Heavy Metal Kills" PSA from agency 72andSunny in Playa Vista, Calif. Evan Norton of Hecho Studios, Playa Vista, directed the spot,, with audio post from Lime Studios in Santa Monica, Calif.
CreditsClient Truth (anti-smoking/anti-e cigareetes) campaign Agency 72andSunny, Playa Vista, Calif. Production Hecho Studios, Playa Vista Evan Norton, director. Music/Sound New Math, Venice, Calif. Audio Post Lime Studios, Santa Monica, Calif. Ben Tomastik, mixer; Susie Boyajan, executive producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More