After making rounds on the festival circuit, the surrealist short film In Full Bloom begins its life online. Written and directed by Maegan Houang, In Full Bloom features Vietnamese-American actress Kiều Chinh and tells the story of Cecile, an elderly hoarder whose life is upended when worms trigger a black hole in her home and threaten to take her most cherished belongings.
The 10-minute short cuts a deep narrative about a Vietnamese immigrant overcoming the loss of her partner. After her husband’s death, Cecile becomes an agoraphobic hoarder, paradoxically practicing what she loves — gardening — indoors without the help of direct sunlight. She orders mysterious worms to grow a rare flower. Though they help the flower to grow, the worms activate a growing black hole that absorbs everything she holds dear. With her home unrecognizably empty, Cecile has no choice but to leave for the first time since her husband has died and re-assimilate into society.
Through a fantastical lens, Houang poses the question: Can a person ever truly overcome losing someone they love? As such, the film explores coping after the death of a partner, which often leads to unresolved trauma and severe mental illness. Houang’s perceptive approach sheds light on the unique circumstances that affect Vietnamese Americans, particularly older individuals within the community.
The story is partially inspired by Houang’s recollection of her grandfather’s severe dementia, and inability to remember that his wife had died, frequently asking where she was in the middle of the night. “I spent my childhood feeling haunted by the loss of a person I barely knew,” said Houang. “In many immigrant and refugee communities, past trauma continues to haunt people throughout their lives. I wanted to capture this aspect of Cecile’s life by visualizing how holding onto every little thing has become an unhealthy and fleeting source of comfort.”
To convey the metaphor of losing one’s memories, Houang took a suitably reality-bending visual approach. She explained, “I believe that some emotional experiences can and should be explored more subjectively and through fantasy. To me, In Full Bloom is an adult fairy tale that considers, at times abstractly, how one lives in the face of losing everything.”
In addition to the film’s spectacularly stylized set design, Houang opted away from CGI, utilizing practical effects (with VFX cleanup) to create the black hole, and using fishing wire to capture the pull of various objects into its orbit. Even the worms were stop-motion animated by Jason Whetzell, which serves to imbue the film with a darkly whimsical aesthetic.
In Full Bloom was created as part of the VSCO Voices grant in partnership with Access Ventures, which equipped five creators with funding and mentorship to tell the stories of marginalized communities in the United States through art. The opportunity to bring In Full Bloom to fruition further powers Houang’s drive to tell emotionally authentic stories, particularly ones that represent the female Asian American experience.
CreditsCreation/Production Maegan Houang, writer/director. Visual Effects/Animation Jason Whetzell, stop motion animator; Matthew Waukhonen, VFX supervisor/VFX artist; Joy Sun, storyboard artist; Alyssa Forstmann, art coordinator; Michael Valenzuela, special FX coordinator; Chip Mefford, FX foreman; Richard Valenzuela, FX technician; Tiffany Liang, title design; Sevan Najarian, Austin Piko, VFX artists; Christoper Ripley, DP, colorist; John J. Lozada, Vanessa Elliott, producers. (Toolbox: After Effects, Mocha) Production Company Imposter, bicoastal
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More