This promotional film for the Arlington Convention & Visitors Bureau underscores the fun and much needed escape from the monotony that Arlington, Texas can offer to tourists
ATK PLN served as production and VFX/animation house on the piece, which is titled Arli & The World of Wonderful.
CreditsClient Arlington Convention & Visitors Bureau Agency Peter A. Mayer, New Orleans Desmond LaVelle, executive creative director; Jason Otis, Richard Landry, creative directors; Ian Rousey, Rebecca Hollis, art directors; Alexis Vicknair, broadcast producer; Michelle Edelman, chief strategy officer; Eric Camardelle, brand strategist. Production/VFX/Animation ATK PLN, Dallas Barrett Lewis, director; Marvin Robinson, EP; Justin Skerpan, producer; Barrett Lewis, creative director; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Ruby Wang, Mark Whiting, concept artists; Vivien Bates, chalk illustration; Fred Gardner, Edwardian Taylor, design; Ramahan Faulk, Drew Daleo, modeling; Daniel Ries, modeling & surfacing; Josselin Gailly, Tmothe Claeys, surfacing; Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero, rigging; Monika Salter, Rawan Alhosani, CFX artists; Jason Taylor, Dorian Soto, Don Dixon, animation; Gabriel Martin, Chad Moseley, FX; Maria Poza, cloth simulation; Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger, light/compositing; Chad Moseley, motion design; Mike Roy, Laychin Lee, Flame artist. (Toolbox: Maya, Arnold) Music Barrett Lewis, musical score; Frank Pittenger, audio engineer. Editorial Chris Collins, editor; Steven Happel, edit assist
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More