This animated short shows a man desolate, alone and depressed, literally throwing his heart away–only to have it retrieved by a dog whose instinct to fetch is life affirming and life changing.
Making a touching case for adopting a dog, this short film for Pedigree dog food was conceived by agency AlmapBBDO, Sao Paulo, Brazil, and animated and produced by the Sao Paulo studio LOBO.
Directing “A Dog Brings It Back” was the LOBO duo Alton (consisting of Felipe Machado and Tiago Marcondes) who teamed with animation director Fabiano Broki.
Credits
Client Mars Inc./Pedigree Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, chief creative officer; Andre Gola, Pernil , Bruno Prosperi, Keka Morelle, Marcelo Nogueira, executive creative directors; Pedro Corbett, Firulo, creatives. Production/Animation LOBO, Sao Paulo, Brazil Alberto Lopes, Sergio Salles, EPs; Gabriel Nobrega, Alton (duo consisting of Felipe Machado, Tiago Marcondes), directors; Fabiano Broki, animation director & concept artist; Anderson Omori, Chan Tong, 2D lead animation; Antonio Soares Neto, storyboard & animatic; Pedro Jones, Christopher Silveira, Henrique Lobato, Romulo Oliveira, concept art; Henrique Lobato, Bruno Tedesco, Romulo de Oliveira, Michel Venus, Francisco “Chicão” Sanches, Marcos “Bogus” Llussá, Paulo Puiupo, Gian Burani, 2D animation; Gabriela Maluf, postproduction; Clara Morelli, Rosangela Gomes, post coordination (3D); Vivi Torre, producer/finisher; Taina Soares, post assistant. (Toolbox: After Effects, Photoshop). Audio Cabaret Music Cyro Neto, Guilherme Azem; Andre Henrique, composer. Audio Post Gab Scatolin, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
