This campaign for Melinda Gates’ Pivotal Ventures was inspired by a recent World Economic Forum blog post, which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality.
Created in partnership with R/GA Chicago, this “Equality Can’t Wait” campaign kicked off with a video series that explains why 208 more years of inequality is “No Joke.” With actor Natasha Lyonne directing, several high-profile comedians (including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, John Mulaney, and others) joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime.
This video is live on equalitycantwait.com where more info and details are available as to how people can take action to accelerate progress.
Credits
Client Pivotal Ventures Agency R/GA Chicago Jeff Brecker, SVP, managing director; AJ Hassan, VP, executive creative director;Lizette Morazzani, Manny Fernandez, Eric King, creative directors; Priyoshi Kapur, Natalia Fredericks, art directors; Dmytri Gouba, Damon Schuler, Bridget Hapner, designers; Meghana Indurti, Francis LaBelle, Eliza Skinner, Megan Amram, copywriters; Charles Chung, executive production director; Julie Benevides, executive content producer; Chris Ott, sr. content producer; Lyndsay Coleman, Hanna Elliott, producers. Production Girl Culture Films Natasha Lyonne, director; Lauren Greenfield, creative director; Melinda Nugent, exec producer; David Morrison, DP; Frank Evers, president. Editorial Cutters Kathryn Hempel, editor; Emily Tolan, assistant editor; Heather Richardson, exec producer; Steve Wood, colorist. Online/VFX Flavor Audio Another Country Jordan Stalling, sound designer/mixer; Tim Konn, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
