The Russo Brothers via production company Bullitt directed this “Crew Ready” spot out of ad agency Rokkan launching Cadillac’s 3-row XT6 SUV.

This ad shows varied crews, cut from all kinds of cloth, strutting their stuff–each being able to fit into the SUV’s spacious 3-row interior. In essence, the Cadillac SUV is positioned as the vehicle of choice for every squad, family or posse.

Credits

Client Cadillac Agency Rokkan New York Brian Carley, Bob Winter, chief creative officers; Alex Lea, executive creative director; Bill Carlson, VP/group creative director; Austin Muncy, Rob Rooney, creative directors; Bruce Andreini, head of production; Jenny Lee, executive producer; Nicolas Chidiac, chief strategy officer; Steve Lampert, group strategy director; Spice Walker, strategist; Emma Pindel, associate strategist. Production Bullitt The Russo Brothers, directors; Ari Costa, 2nd unit director; Luke Ricci, exec producer; Jenni Sprunger, exec producer/head of production; Allison Amon, EVP, sales & development; Jeremy Barrett, producer; Trent Opalach, DP. Editorial Final Cut Crispin Struthers, James Rosen, editors; Geoff Hastings, social media asset editor; Mike Radforth, Cutler Gray, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production. VFX MPC Camila De Biaggi, exec producer; Aiste Akelaityte, producer; Stephen Dierks, production coordinator; Rob Walker, VFX supervisor and 2D lead; Bilali Mack, Tamir Sapir, 2D leads; Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham, 2D team. Color The Mill Mike Rossiter, colorist; Evan Bauer, producer. Audio Heard City Phil Loeb, sound design and mix; Sasha Awn, exec producer; Andi Lewis, producer.

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