In this commercial from Minneapolis-based ad agency Periscope, a Minnesota Vikings football fan named Jan Hansen goes the extra mile–and dollar–to build her cozy at-home “Jan Cave,” featuring historic team memorabilia.
Amidst the vintage fare on display we find none other than Vikings retired defensive stalwart Jared Allen who’s featured in a live player diorama. However, a cramp-like football injury causes him to fall down while on his “Jan Cave” duty.
She grants him a break before he’s to resume his ridiculous still-life pose in Jan’s Vikings shrine.
It turns out Jan built her cave from winnings realized through the new Minnesota Vikings scratch-off Minnesota Lottery game. Jack Cole via Chelsea Pictures directed this lotto “Jan Cave” comedy spot.
“When it comes to sports fans, it’s so typical to see the face paint, cheering and tailgates. Our goal was to connect with people outside of the expected fan experience — something more personal. In this case, a fan who did something unexpected with her lottery winnings,” said Periscope group creative director Scott Dahl. “Jan’s the ultimate fan who embodies the love of her favorite sports team. And while the idea of having a live player diorama is absurd, we knew Jared Allen was perfectly equipped to embrace the role and make viewers laugh every step of the way.”
CreditsClient Minnesota Lottery Agency Periscope, Minneapolis Production Chelsea Pictures Jack Cole, director. Editorial Whitehouse Post Dan Zabinski, editor. Color Company 3 Tim Masick, sr. colorist. Finishing DriveThru Productions Audio Mix SisterBoss Micah Johnson, audio engineer. Music Black Label Music, Extreme Music
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More