Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestlé Health Science. The idea is to show how nutrition brings people together and creates lasting bonds.
The uplifting animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, introduces us to Malu as a child at school who receives nutritional care that is a true form of affection. The school chef helps Malu see food and mealtimes in a different way.
The piece then fast forwards to Malu as an adult, now working as a nutritionist. She seeks to give back by also providing care and affection to her patients, showing a playful, positive side akin to the school chef who impacted her as a girl.
Credits
Client Nestlé Health Science Agency FCB Health Brasil Diego Freitas, Mauro Arruda, chief creative officers; Diogo Barbosa, art director; Laura Hyppolito, art director, illustrator; Breno Ferreira, copywriter, Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, Ricardo Magozo, producers. Animation Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Daniel Salles, Yohann da Geb, creative directors; Natalia Gouvêa, exec producer; Antonela Castro, Marcio Lovato and Leticia Harumi,producers; Gustavo Rangel, CG supervisor & composition; Ricardo Alves, Boson Post, composition. (Toolbox: Photoshop, Maya, Zbrush, Arnold, Nuke, Davinci) Color Grading Psycho n’ Look Music/Sound Design LOUD Felipe Vassao, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
