Feature filmmaker David Leitch (Deadpool 2, Fast & Furious Presents: Hobbs & Shaw) has directed his first major ad assignment, this mini-film for Ubisoft’s new Ghost Recon: Breakpoint game (available Oct. 4) out of San Francisco ad agency Argonaut.
Titled "Warring with Weezy," the trailer tells a story through characters both in and outside of the game. On the latter score, featured is Grammy Award-winning artist Lil’ Wayne. The campaign focuses not only on the amazing gameplay itself, but the true enjoyment it brings to the gaming experience.
“More than anything, the key point of all action is to tell a story, and in this spot we’re telling a story with these characters in the world of the game and also the characters in their worlds at home,” said Leitch. “We wanted to make sure we have these distinct characters that jump off the page and that the action defines them in a real particular way. We have this fun juxtaposition with the different characters and their voices too, which is a great conceit.”
This is the first work that Ubisoft and Argonaut have teamed on together. Minted Content, which produced the piece, handles Leitch for spots and branded content.
Eight VFX served as visual effects studio with Barking Owl handling music and sound design.
