Sony Interactive Entertainment has debuted its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. The piece is part of a global campaign conveying that with only a few button pushes, hundreds of stories, characters, and worlds can be instantly delivered directly to game players’ homes.
To capture this feeling of instant gratification agency adam&eveDDB created this work showing iconic game characters sampling the 800+ games available through PlayStation Now. Directed by Mischa Rozema of Nexus Studios, the film begins with the call to action: showtime! Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Jon Farley, Alex Lucas, Matthew Osbourne, creatives; Anthony Falco, chief production officer; Rebecca Holt, Jaki Jo Hannan, Clio McLeary, producers; Martin Beverley, chief strategy officer; Paul Knowles, head of design; Dave Callow, artworker; Hash Khan, Jamie Wathen, Joe Hollingworth, motion designers; Hash Milhan, interactive creative director. Production Nexus Studios Mischa Rozema, director; Luke Youngman, head of production; Ollie Allgrove, Judy Hill, exec producers; Alan Traquair, producer; Janine Carter, UK production manager; Steve Annis, DP. Editorial TenThree Stephen Dunne, editor; Blaine Pearson, edit assistant. Postproduction/VFX The Mill Kirsty Ratcliffe, Alex Fitzgerald, post producers; Mike Chapman, creative director; Peter Hodsman, 2D lead artist; Alan Williamson, 3D lead artist; James Bamford, colorist. Music Supervision SIEE Creative Services Group Music Soundtrack: “Twilight Time” by The Platters Production Services Unit and Sofa, Prague Jitka Fridrichova, exec producer; Eva Perez, line producer; Martina Petrikova, project manager; Iris Koutova, project coordinator. CGI Happy Finish Simon Allan, CGI Audio Post 750mph Sam Ashwell, sound engineer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
