Register

    Director Ismael ten Heuvel, DDB Unlimited Mark “100 Years of Progress” at KLM Royal Dutch Airlines

    By SHOOTUpdated:No Comments2204 Views

    KLM Royal Dutch Airlines marks its 100th birthday with this 90-second film that reflects the history of aviation as well as the social progress made during that span.

    Created by DDB Unlimited, Netherlands, this piece tells the story of three generations of the same family who worked with KLM from the early days to the present, serving and caring for passengers.  The first two featured women are inspired to fly and become flight attendants. However, the film closes with the granddaughter of the original woman, who ends up in the cockpit, taking off, as captain of KLM’s newest airplane, the Boeing 787-10 Dreamliner.

    The film tracks KLM’s evolution from 1919 to the present day and features classic airplanes such as the Fokker F.II in 1934, the Douglas DC-4 in 1949, Boeing 747 in 1975 and ending with the brand-new Boeing 787-10 Dreamliner. All this history was brought to life with the authentic uniforms, props and details from each decade.

    The picture-perfect period detail was created by using some of the original airplanes, building historically accurate sets and by blending archive footage with cutting edge film techniques. The team at DDB Unlimited worked closely with historians at the KLM Heritage Centre and Dutch director Ismael ten Heuvel to ensure historical accuracy, paying painstaking attention to every detail.

    Credits

    Client KLM Royal Dutch Airlines Agency DDB Unlimited, Netherlands Production Pink Rabbit Ismael ten Heuvel, director. Editorial MRTN Postproduction Storm Post Production Music MassiveMusic Joep Beving Sound Haaifaai

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:DDB UnlimitedIsmael ten HeuvelPink Rabbit



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment