This spot is one of three in an “Every Flavor Welcome” campaign that takes consumers on a visual journey, highlighting the wide range and breadth of cuisines available through DoorDash delivery service. Created by The Martin Agency, the campaign showcases more than 50 unique dishes styled in visually stunning, high-contrast, and appetizing ways from burgers and fries to the Ethiopian raw beef dish kitfo and Japanese shiso leaves.
Joel Kefali of production house Rattling Stick directed the spots, including this one titled “Shisito.”
Credits
Client DoorDash Agency The Martin Agency Production Rattling Stick Joel Kefali, director VFX Carbon Matt McManus, exec producer; Anwei Chen, Lauryn Grimando, VFX producer; Mat Stevens, CG supervisor; Marco Oryx, designer; Beau Cameron, CG lead; Danka Chiang, CG lighter; John Price, Flame artist; Ujala Saini, Flame assist; Tiago Majuelos, Matty Deans, Robert Wallace, Frances Haszard, Margaret Bialis, illustrators/animators; Jeff Boddy, creative director; Josh Van Praag, Brody Davis, 3D generalists. Aubrey Woodiwiss, colorist; Ale Amato, Briana Brackett color assistant.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
