In this IKEA Canada ad, a towering monster made up of used belongings stomps through a town, occasionally shedding pieces of itself which in turn wind up in the homes of residents who can use them.
Titled “Stuff Monster,” this spot–which unfolds to the Cat Stevens track “Tea for the Tillerman”–is part of IKEA’s mantra to design products that lend themselves to repair, recycling and reuse, thus eliminating waste.
Mark Zibert of Scouts Honour directed “Stuff Monster” for agency Rethink. VFX studio was a52.
CreditsClient IKEA Canada Agency Rethink Aaron Starkman, Christina Yu, executive creative directors; Joel Holtby, Dhaval Bhatt, creative director; Erica Metcalfe, producer. Production, Live Action Scouts Honour Mark Zibert, director; Christopher Mably, DP; Rita Popielak, live-action producer; Simon Dragland, production supervisor. VFX a52 Jesse Monsour, VFX supervisor, 2D VFX artist; Andy Wilkoff, CG supervisor; Richard Hirst, Hugh Seville, Narbeh Mardirossian, 2D VFX artists; Adam Rosenzwieg, Alejandro Castro, Andy Wilkoff, Daniel Jensen, Dustin Mellum, Evan Mayfield, Ian Ruhfass, Joe Chiechi, Joe Paniagua, John Riggs, Josh Dyer, Max Ulichney, Michale Bettinardi, Michael Cardenas, Mike Di Nocco, Suzi Little, 3D artists; Chris Riley, online editor; Scott Boyajan, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop) Color Alter Ego, Eric Whipp (first pass), Conor Fisher (final pass), colorists; Jonah Venneri, color assistant; Jane Garrah, sr. color producer. Editorial Rooster Post Marc Langley, editor; Chloe Vankoughnett, assistant editor; Melissa Kahn, exec producer. Music Cat Stevens (licensed track) “Tea for the Tillerman” Sound Design Kevin Chamberlain, sound designer. Audio Post Julian Rudd, final mix/engineer; Lindsey Bates, managing partner; Ted Rosnick, creative director.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More