In this IKEA Canada ad, a towering monster made up of used belongings stomps through a town, occasionally shedding pieces of itself which in turn wind up in the homes of residents who can use them.
Titled “Stuff Monster,” this spot–which unfolds to the Cat Stevens track “Tea for the Tillerman”–is part of IKEA’s mantra to design products that lend themselves to repair, recycling and reuse, thus eliminating waste.
Mark Zibert of Scouts Honour directed “Stuff Monster” for agency Rethink. VFX studio was a52.
Credits
Client IKEA Canada Agency Rethink Aaron Starkman, Christina Yu, executive creative directors; Joel Holtby, Dhaval Bhatt, creative director; Erica Metcalfe, producer. Production, Live Action Scouts Honour Mark Zibert, director; Christopher Mably, DP; Rita Popielak, live-action producer; Simon Dragland, production supervisor. VFX a52 Jesse Monsour, VFX supervisor, 2D VFX artist; Andy Wilkoff, CG supervisor; Richard Hirst, Hugh Seville, Narbeh Mardirossian, 2D VFX artists; Adam Rosenzwieg, Alejandro Castro, Andy Wilkoff, Daniel Jensen, Dustin Mellum, Evan Mayfield, Ian Ruhfass, Joe Chiechi, Joe Paniagua, John Riggs, Josh Dyer, Max Ulichney, Michale Bettinardi, Michael Cardenas, Mike Di Nocco, Suzi Little, 3D artists; Chris Riley, online editor; Scott Boyajan, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop) Color Alter Ego, Eric Whipp (first pass), Conor Fisher (final pass), colorists; Jonah Venneri, color assistant; Jane Garrah, sr. color producer. Editorial Rooster Post Marc Langley, editor; Chloe Vankoughnett, assistant editor; Melissa Kahn, exec producer. Music Cat Stevens (licensed track) “Tea for the Tillerman” Sound Design Kevin Chamberlain, sound designer. Audio Post Julian Rudd, final mix/engineer; Lindsey Bates, managing partner; Ted Rosnick, creative director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
