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    The Best Work You May Never See: Director Pam Thomas, BBDO San Francisco “See Red” For PERIOD

    By SHOOTUpdated:No Comments3865 Views

    One in four women cannot afford menstrual hygiene products. Looking to bring this issue to the fore is PERIOD, a non-profit organization that is working to eliminate period poverty and stigma through advocacy, education and service. It was founded in 2014 by Nadya Okamoto, who is currently a junior at Harvard. PERIOD has released this PSA in conjunction with the first-ever National Period Day which took place on October 19.

    Created pro bono by BBDO San Francisco and sponsored by Seventh Generation, the film See Red features Stephanie Shepherd, Madame Gandhi, Krewella and others speaking passionately about the issue of period poverty. What starts as a familiar PSA soon takes a sobering turn, when these familiar faces begin bleeding. The advocates proceed to explain that as humans, we are hard-wired to respond dramatically to blood, but when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator’s time of the month should not mean time away from the education or wages they need.

    Pam Thomas (a Free the Bid director) of Community Films helmed See Red.

    Credits

    Client PERIOD, Agency BBDO San Francisco Jim Lesser, CEO; Matt Miller, chief creative officer; Kate Catalinac, creative director/copywriter; Corinne Goode, creative director/art director; Louise Doherty, executive producer; Leslie Seder, interactive producer; Bentley Rawle, content creator; Dalan McNabola, editor. Production Community Films Free Pam Thomas, director; Tami Reiker, DP; Lizzie Schwartz, Carl Swan, exec producers; Tony Cantale, line producer; Brenna Bash, key makeup; Julie Vogel, key costumer. Music Alibi Music Kent Carter, composer and VP, strategic initiatives;Jonathan Parks, exec producer. Audio Post One Union Recording John McGleenan, president/owner; Joaby Deal, Matt Wood, sr. engineers; Jaylen Block-Smith, exec producer. Color Company 3 Jill Bogdanowicz, colorist; Matt Moran, sr. producer; Ashley McKim, VP. VFX Method Studios Matt Welch, VFX artist; Heather Saunders, VFX producer. 

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BBDO San FranciscoCommunity FilmsFree the BidPam ThomasTami Reiker



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    “The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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