This “Hey Electricity” spot heralds the electric Porsche Taycan automobile. Per-Hampus Stalhandske of BWGTBLD GmbH, Berlin, directed the ad for agency Grabarz & Partner, Hamburg, with Yessian handling music while teaming with Staub Audio on sound design.
The Taycam is the soon-to-be-introduced first all-electric Porsche, finally giving electricity the excitement and glory it deserves.
CreditsClient Porsche Taycan Agency Grabarz & Partner, Hamburg, Germany Ralf Heuel, chief creative officer; Ralf Nolting, Frederik Wetzel, creative directors. Production BWGTBLD GmbH, Berlin Per-Hampus Stalhandske, director; Oliver Miller, DP. Editorial BWGTBLD GmbH, Berlin Chris Zimmerman, editor. Postproduction/Compositing/3D Storz & Escherich, Berlin Nicke Jacobsson, colorist. Music/Sound Design Yessian Music, Hamburg & New York Dan Zank, composer; Ingmar Rehberg, exec producer; Lukas Lehmann, Helena Schmiitz, producers; Brian Yessian, chief creative officer; Michael Yessian, head of production; Robin Grosskopf, sound designer. Sound Design Staub Audio, Dรผsseldorf sound design Audio Post Staub Audio, Dรผsseldorf
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, โSounds Grande,โ as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More