This animated short produced by J.J. Sedelmaier Productions is at the center of the California Milk Processor Board’s “Know the Facts” campaign from agency Gallegos United.
J.J. Sedelmaier directed, designed and produced the piece which features a lovable milk carton, voiced by Billy West, as the protagonist who takes us on an epic musical journey to explain how rumors and misinformation are spread about milk, while introducing a host of fun characters along the way.
The work taps into Sedelmaier’s sense of humor with a wink as evidenced in his animated involvement in such work as the launch of MTV’s Beavis & Butt Head, co-creating Saturday’s TV Funhouse for SNL, and animation for The Colbert Report and The Daily Show With Jon Stewart. The “Know the Facts” short also has an entertaining tone that references educational animated content from pop culture such as Schoolhouse rock! (also in J.J. Sedelmaier Productions body of work).
Dino Spadavecchia, executive creative director at Gallegos United, stated, “Millennial parents are constantly bombarded by advice about what’s right for their kids. Sometimes it’s hard to know what’s fact and what’s fiction….To make sure our message resonated and engaged with millennial parents and kids, we needed to make it entertaining. So, we took an unconventional approach. We wanted to make something that was hand crafted, something that would have longevity and transcend marketing trends–J.J.’s approach and animation style are timeless, genuine and honest, with a visual language fitting of pop culture.”
CreditsClient California Milk Processor Board Agency Gallegos United, Huntington Beach, Calif. Harvey Marco, president/chief creative officer; Andrew Delbridge, president/chief strategy & engagement officer; Dino Spadavecchia, executive creative director; Sharon Cleary, creative director; Aaron Onsurez, associate creative director/art director; Jeb Quaid, associate creative director/copywriter; Harry Lowell, head of production; Valeria Maldini, sr. producer; Catarina Goncalves, director of strategy. Production/Animation J.J. Sedelmaier Productions, Inc., White Plains, NY J.J. Sedelmaier, director/designer/producer; Andy Friz, animator/additional design; Todd Cronin, Ryan Cunningham, David Mason, Danielle Mutispaugh, Kaycee Nwakudu, Chris Parker, animation artists; Patrice Sedelmaier, exec producer. (Toolbox: ToonBoom Storyboard Pro, ToonBoom Harmony 17, Adobe Photoshop, Procreate (iPad), Apple Final Cut Pro, pencil & paper) Music & Sound Design Steven M. Gold, Adam Schlesinger, compositions. Performers Billy West “Milky” voice
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More