McDonald’s unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box.
In this piece, this box has become the little boy’s best friend. An object that never leaves his side, one that is very much part of his daily life. He collects little bits and pieces from his world to put in his box: a soap bubble, scents, laughter, a pebble… So many keepsakes meticulously chosen and carefully kept in his red box. The ending will show us that these keepsakes were collected for the sole purpose of being shared, in order to get much closer to the ones we love.
Adam Berg directed “Childhood is Inside,” which was produced by Smuggler/Excuse My French. The film is being shown on TV, online and in movie theaters.
Credits
Client McDonald’s Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lucie Vallotton, art director; Vincent Cusenier, copywriter; Maxime Boiron, head of TV; Elisabeth Boitte, TV producer. Production Excuse My French/Smuggler Adam Berg, director; Jereome Rucki, Constance Guillou, producers. Postproduction Elise Gamboa Sound Production TBWAELSE Olivier Lefebvre, head of music & sound; Fanny Mithois, sound producer; Ferdinand Huet, Thomas Jacquet, music art directors; Eliot Just, Vendome Uhl, sound engineers. Music Title: “Lost in the Light” Performer: Bahamas; Afie Salomon Jurvanen, songwriter. Downtown Music UK Ltd, publisher; Universal Music, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
