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    IKEA, Buzzman, Director Ben Liam Jones Concoct Recipe For Reconnecting Father & Son

    By SHOOTUpdated:No Comments2638 Views

    Adolescence is a transitional period when teenagers tend to distance themselves from their parents. A teen’s friends and an ultra-connected environment often take precedence over enjoying precious moments spent with family.

    That’s why IKEA invites family to take a break and spend more time reconnecting all generations around the kitchen.

    Directed by Ben Liam Jones via production house Moonwalk for Paris agency Buzzman, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground where father and son work together to prepare a meal–a story that the soundtrack complements with a cover by José James of Bill Withers’ famous song “Lean on me.”

    Credits

    Client IKEA Stéphanie Jourdain, country marketing director; Crole Feleppa, external communication manager; Isabelle Denizou, advertising & visual identity manager. Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Sebastien Partika, creative director; Raphael Ghisalberti, art director; Constance Godard, copywriter; Clement Scherrer, head of strategic planning; Vanessa Barbel, head of TV production; Geraldine Bourguignat, Katya Violi, TV production. Production Moonwalk Ben Liam Jones, director; Gaspard Chevance, producer. Sound Production Schmooze Music music cover by José James “Lean on me”  (Bill Withers)

    Genre:Family
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Ben Liam JonesBUZZMANMoonwalk



    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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