Blinkink and Zombie Studio’s campaign for the Born Free Foundation and UK ad agency Engine aims to raise awareness of the issue of canned hunting. Set to the Academy Award-winning song “Born Free” performed by Matt Monro, this film titled The Bitter Bond tells the story of a lion keeper and her cub that ends in the ultimate betrayal. Its unique animation style is the result of three months’ work by Zombie Studio, which combined the richness and beauty of hand-crafted sets with 3D animation for the film.
Credits
Client Born Free Foundation Agency Engine UK Paul Jordan, executive creative director; Steve Hawthorne, Katy Hopkins, creative directors; James Hodson, Jason Keet, creatives; Stefanie Forbes, producer. Production Blinkink, London Zombie Studio, Sao Paulo, Brazil Animation/VFX Zombie Studio, Sao Paulo, Brazil Daniel Sallees, Paulo Garcia, directors; Bart Yates, Natalia Gouvea, exec producers; Lucas Barreto, cinematography; Antonela Castro, Marcio Lovato, producers & set production; Leticia Harumi, producer; Yohann da Geb, CGI lead & lead compositor; Wallan Oliveira, technical supervisor, CG; Anna Caiado, Estevão Teuber, Feppa Rodrigues, Marcelo Fahd, Marcelo Garcia, concept artists; Saulo Brito, storyboard & animatic; Mauricio Sampaio, lead modeler; Danilo Gerard, Tiago Oliveira, modelers; Bruno Monteiro, animation director; Bruna Berford, Bruno Santos, Christian Weckl, Conrado Testa, Francisco Catão, Hannry Pschera, Jonathan Edward, Leonardo Felix, Leonidas Maciel, Marcos Elias, Michel Denis Da Silva, Rodrigo Dutra, animators; Heber Conde, Wallan Oliveira, VFX artists; Adriana Cardozo, Guilherme Sarinho, Wallan Oliveira, compositors.
(Toolbox: Photoshop, SoftImage XSI, ZBrush, Substance Painter, Maya, Houdini, Arnold Render, ThinkBox Deadline, Nuke, After Efects, DaVinci Resolve, Adobe Premiere) Color Grading Psycho n’ Look Marcio Pasqualino, colorist. Sound Design Jungle Ben Leeves, sound designer. Musical Intro Alex Wilson-Thame. Music Song: “Born Free” performed by Matt Monro licensed by Soho Music
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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