This centerpiece spot in a new campaign for The Wall Street Journal from creative agency The&Partnership, NY, challenges readers to go beyond the memes, hashtags and and algorithmically selected news stories that populate our media feeds so that we can advocate for and make better, more informed decisions.
Juan Cabral of MJZ directed the “Read Yourself Better” :90.
Justin Ruben, ECD, The&Partnership, NY, said, “The idea behind “Read yourself better” is to highlight how hard it is for consumers to navigate our overloaded media landscape and to figure out who to trust and what’s worth reading. The WSJ is a solution to this with its quality journalism based on facts. Creatively we wanted to bring the online and offline world to life in a new and unexpected way and create a visual world that also broke through the clutter.”
Credits
Client The Wall Street JournalAgency The&Partnership New York Justin Ruben, executive creative director; David Tomkins, art director; Simon Philion, copywriter; Veronica Jeronimo, designer; Kevin Wilson, head of integrated production; Niki Polyocan, producer; Colm Murphy, chief strategy officer. Production MJZ Juan Cabral, director; Emma Wilcockson, exec producer; Roman Vasyanov, DP. Production Partner Labhouse Flora Fernandez Marengo, managing director; Natalia Mussolana, producer; Patricia Rzeznik, production manager; Esteban Gomez, 1st AD; Micala Saeigh, Maria Battaglia, art directors; Florencia Tellado, stylist. Editorial Rock Paper Scissors Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, managing director. VFX Framestore Murray Butler, executive creative director; Jordi Bares Dominguez, VFX supervisor; Sarah Hiddlestone, director of production; Raul Ortega, 2D lead; Greg Gaskins, Kieran Walsh, Flame team; Steve Drew, Zavier Mojica, Matt Pascuzzi, Nick Tanner, Terner Thompson, Brad Moon, compositing team; Sue McNamara, sr. VFX producer; Beau Leon, colorist; Andy McLintock, sr. color producer; Evan Reinhard, Nabil Moo, color assists. (Toolbox: Photoshop, After Effects, Maya, Flame, Nuke, Baselight) Sound Wave Studios NY Chris Afzal, Aaron Reynolds, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer. Music Mort Garson, “Plantasia” Voiceover Boyd Holbrook.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
