A dad poses as Santa on the phone, going to great lengths to give his daughter a memorable, magical Christmas. What he didn’t count on, though, was getting more than one phone call from his little girl, which keeps him harried this holiday season.
Titled “Father Christmas,” this spot for French phone operator Bouygues Telecom was directed by Martin Werner via production house Henry for agency BETC Paris. The story unfolds with the help of the classic song “For Once in My Life” by Stevie Wonder.
CreditsClient Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Julien Vergne, creative supervisor/art director; Mathis Payet, assistant art director; Alexandre Girod, copywriter; Christophe Caurret, music creation director; Alexandre Ben Soussan, strategic planning. Production Henry, Paris Martin Werner, director Sound Gum Music “For Once in My Life” by Stevie Wonder
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More