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    Funworks, Directing Duo Peter Martin Have Pie And Eat It Too For Hint Water

    By SHOOTUpdated:No Comments3539 Views

    Hint Water has always prided itself on not only delivering refreshment without sugar, diet sweeteners, calories or preservatives, but also flavors so authentic, they’re almost unbelievable. So unbelievable, in fact, that the San Francisco-based brand partnered with creative agency Funworks for a comedic campaign that takes fans of Hint on an unexpected journey to explore just how absurdly accurate their fruit flavors really are. 

    “Making something taste just like fruit without tasting artificial or adding sweeteners is really, really hard to do,” explains Funworks CCO Craig Mangan. “And it’s something that Hint deserves acknowledgment for, so we wanted to make sure that people knew this flavor innovation was unique to Hint in a really memorable way.”

    One such way is in this spot titled “Pie” which takes us to a pie-eating contest which veers into physical comedy as two contestants contrast unsweetened Blackberry and Cherry Hint to the fruit filling on each others’ faces.

    The package of spots, including “Pie,” was directed by Peter Martin of The Corner Shop. Peter Martin is a directorial duo consisting of Peter Livolsi and Martin Dix.

    Credits

    Client Hint Water Agency Funworks Kenny White, chief creativity architect; Craig Mangan, chief creative officer; Jack Woodworth, Quentin Shuldiner, creative directors; Maggie Bradshaw, art director; Ashley Henderson, executive producer; Ben Evangelista, producer. Production The Corner Shop Peter Martin (Peter Livolsi and Martin Dix), directors; Jay Shapiro, exec producer; Corey Walter, DP. Editorial HutchCo Joaquin Machado, editor; Jane Hutchins, exec producer. VFX LVLY Bryce Edwards, exec producer; Jonathan McPheeters, color.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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