A lad and his piggy bank–a character unto himself–team to get a Christmas present for a loved one in this Walmart spot directed by Rodrigo Garcia Saiz via Toronto production house Frank for agency Cossette Toronto. (Saiz is with Central Films, L.A. and Mexico City)
The piggy bank is on hand as we see the boy perform various chores in exchange for spare change. The coins of course wind up in the piggy bank.
Effects house behind the charming piggy bank was a52.
Titled “Piggy Bank Holiday,” the spot was cut by Stephen Sora at Saints Editorial.
Credits
Client Walmart Agency Cossette Toronto Carlos Moreno, chief creative officer; Craig McIntosh, Jaimes Zentil, executive creative directors; Julia Morra, Anthony Atkinson, creative directors; Clair Galea, producer. Production Frank, Toronto Rodrigo Garcia Saiz, director; Federico Cantini, DP; Jeff Schwartz, live-action producer; Danielle Kappy, exec producer. VFX a52 Urs Furrer, VFX supervisor; Andrew Romatz, CG supervisor; Adam Flynn, 2D lead; Joe Paniagua, Michael Relth, Evan Mayfield, Jaemin Lee, Michael Bettinardi, Joe Chiechi, Eevee Saucedo, 3D artists; Margherita Premuroso , character design; Sam Kober, John Valle, online editors; Stacy Kessler-Aungst, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop, Zbrush, Substance Designer) Color The Vanity Andrew Exworth, colorist; Kayla Baster, color producer; Stephanie Pennington, exec producer. Editorial Saints Editorial Stephen Sora, editor; Kelsey Dale-McGrath, assistant editor; Stephanie Hickman, producer; Tory Osler, Michelle Rich, exec producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
