The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air—when anything seems possible, including winning. To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, “Special Delivery.”
The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for our ranger, her animal friends are at the ready. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs. Their heart-warming holiday journey was directed by Ben Smith of The Mill.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, group creative directors; Colby Spear, sr. writer; Pedro Sampaio, sr. art director; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, integrated music producer; Laura Frank, SVP, group strategy director. Production/VFX Ben Smith, creative director/director; Zu Al-Kadiri, exec producer; Hillary Thomas, producer; Georgina Castle, production supervisor; Emily Stave, Esther Montgomery, production coordinators; Ryan McKenna, editor; Goutham H, Utkarsha Shinde, production support; Ed Boldero, shoot supervisor, 3D lead artist; Alek Vacura, shoot supervisor; Alex Clark, 2nd unit director, and design; Tim Crabtree, 2D lead artist; Katie Yancy, animation lead; Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan, 2D artists; Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan, 3D artists; Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater, matte painting; Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly; animation; Joakim Ekstrom, motion graphics; Kevin Diaz, Valerie Chernysh, art dept. Color The Mill Matt Osborne, colorist; Dee Allen, group color director; Blake Rice, associate color producer; Jessica Amburgey, production coordinator, color; Brandon Phillis, color assist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
