This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not.
Directed by Adam Donald of production house The Custom Family, the piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.
The spot was edited by Paul La Calandra of Uppercut.
CreditsClient Nike Agency R/GA, New York Leah Alfonso, copywriter. Production The Custom Family, Brooklyn, NY Adam Donald, director; Larry McCrudden, exec producer; Jacob Wasserman, producer; Real Sprauge, DP. Editorial Uppercut, New York Paul La Calandra, editor; Nick Ljubicich, assistant editor; Nick Crane, post producer. Music Racket Club, New York Nick Crane, composer. Sound Design Rainhouse Music & Sound Design, bicoastal Alex Britten, sound designer. Audio Post Rainhouse Music & Sound Design, bicoastal Alex Britten, mixer. Color Forager, NY Brett Price, colorist
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, โSounds Grande,โ as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More