In collaboration with FCB Canada, Cole Webley via Toronto production house Soft Citizen (he is handled in the U.S. by Sanctuary) directed this charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas.
Titled “Lost Reindeer,” this ambitious ad for Air Canada conveys the unique emotional pull of being home with loved ones during the holidays. VFX/animation house was Cape Town, South Africa-based BlackGinger.
Credits
Client Air Canada Agency FCB Canada Nancy Cimi-Lamanna, Jeff Hilts, co-chief creative officers; Jonathan Careless, creative director/copywriter; Troy McGuinness, creative director/art director; Dena Thompson, producer. Production Soft Citizen, Toronto Cole Webley, director; Eve Preger, Link York, Rob Burns, exec producers; Christopher Cho, line producer; Paul Meyers, DP; Jonas Sappington, production designer. Postproduction Saints Editorial Ross Birchall, editor; Paula Hicks, assistant; Tory Osler, exec producer. Color MPC Kris Smale, colorist. Online Darling Steve McGregor, online artist. Animation/VFX BlackGinger, Cape Town, South Africa Marco Raposo de Barbosa, VFX supervisor; Simone Fanti, VFX producer; Chris Bekker, project lead; Ruth Molteno, studio manager; Stephanie Traut, VFX editor; Louis Rossouw, Jason Slabber, Sean Maddock Wilkins, Jonathan Coetzer, Matthew Wawn, Ruan Rosslee, Adrian Le Roux, Stefan can Der Sandt, 3D artists; Byron Tofas, Angelo Beceiro Collinicos, Dylan Palmboom, Annel Rautenbhach, Carelize Jacobs, Rob Muir, Nicholas Mackay, Tyla Koen, Jean Redelinghuys, Thou Mathapo, Courtney Scholtz, Marion Wilson, Sara Laubscher, 2D artists. Music Apollo Music Spencer Hall, music track director, engineer; Daenen Bramberger, music track director; Francois Lachance, Vanessa Hauguel, Paulinee Viard, music rights clearance. Song: A Perfect Miracle. Artist: Spiritualized.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
