Will and Chuck are police officers ready to spring into action when they get called to chase down a couple of suspects. Enthused, they jump into their police car only to have to spend an inordinate amount of time adjusting the vehicle’s settings including the positioning of the driver’s seat, mirrors, etc. As a result, the thrilling pursuit of bad guys never comes to pass.
If only they had a SKODA, the automobile with a built-in “key” feature. The "key" stores driver settings, meaning that in the case of our eager cops, they could have been ready to roll on a moment’s notice.
With a Hollywood cops-and-robbers movie feel, this humorous SKODA spot came out of Paris agency Rosapark, directed by Jean Baptiste Saurel via production house Big.
Credits
Client SKODA France Agency Rosapark, Paris Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco, co-founders; Sacha Lacroix, managing director; Julien Perrard, copywriter; Nicolas Hurez, artistic director; Elodie Jonqauille, head of TV production; Romain Bruneau, consulting director; Maxime Persuy, group leader; Jeanne Neuschwander, head of digital strategy; Clement Bonnet, social media manager; Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin, Aike Westra, social media creative team. Production Big Jean Baptiste Saurel, director; Kasia Staniaszek, Pierre Rambaldi, producers; Driss Lumbroso, production manager. Sound Studio Schmooze Postproduction Firm
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
