It seems that Burger King® Belgium has not found anyone named Whopper to offer them the rent-free apartment above their new restaurant in Louvain. While some might see it as a failure, the generous brand and its Paris-based ad agency Buzzman prefer to see it as an opportunity to let an “almost” Whopper win.
Burger King Belgium had initially been looking for a person named Whopper to offer them the rent-free apartment for a year. But that effort was to no avail as there didn’t seem to be anyone with that name.
Thus Buzzman launched “The Home of the Almost Whopper” campaign. If your name is “Hopper”, “Wapper”, “Wupper” or any other name that resembles Whopper, you may have the chance to live in a rent-free apartment just above the new Louvain restaurant, in other words to almost live at Burger King.
This :30 web film serves as a call out to the lucky future resident.
Credits
Client Burger King Belgium Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, managing director; Louis Audard, Tristan Daltroff, creative directors; Geoffrey Poulain, art director; Ninon Peres, copywriter; Vanessa Barbel, head of TV production; Benoit Crouet, Saveria Besset, TV producers. Production Cousines et Dependances Benoit Petre, director; Yann Girard, producer. Sound Production Kouz Postproduction Nod
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More