This spot takes us to a magical circus world featuring 1$ Double Stacked Tacos, now back for a limited time at Taco Bell. Robert Stromberg via RSA Films directed this Taco Bell campaign piece–conceived by ad agency Deutsch–in which real circus performers, an aerialist and fire breathers were cast.
Stromberg is known for his filmmaking and VFX work. He is a two-time Oscar winner as production designer on Avatar (2009) and Alice in Wonderland (2010).
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer, Los Angeles; Daniel Chen, Mikey Sison, associate creative directors; Micah Wilkes, Elora Clement, art directors; Ryan Schade, Jagger Moore, copywriters; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated production, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Ayla Kim, designer; Kelsey Hodgkin, EVP, head of strategy; Rebecca Chein, associate strategy director. Production, Live Action RSA Films Robert Stromberg, director; David Mitchell, managing director; Elicia Laport, head of production; Buddy Brakha, exec producer; Morna Ciraki, producer;e Carmen Quiros, production supervisor. Production Services, Poland 24/7 Radioaktive Gordon Mackinnon, Luna Llados, exec producer; Bartek Rainski, producer; Marek Chiechalski, production manager. Editorial Whitehouse/Steelhead Matthew Wood, editor; Marco Rosas, assistant editor; Joanna Manning, exec producer; Lynne Mannino, producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Post/VFX ALT Jan Cilliers, lead Flame artist; Chris Fieldhouse, exec producer. Audio Post Lime Studios Matt Miller, mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Music Ashe, “Afterlife”
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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