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    The Best Work You May Never See: Havas London, Directorial Duo 32 Further Shape Teacher Recruitment Campaign For Department of Education

    By SHOOTUpdated:No Comments3289 Views

    The Department of Education launched the next phase of its teacher recruitment campaign, “Every Lesson Shapes a Life,” with a national U.K. TV ad titled “Tuesday” out of Havas London. The spot paints an intimate, wide-ranging portrait of a day in the life of a teacher and highlights both the unique nature of the career and the fact that no two days are the same. It stars Addison Brown, an actual science teacher from Bedford High School in Leigh, Greater Manchester.

    Jennifer Black, managing director at Havas London, said, “Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis. By shifting our focus from one pupil (in the original spot in 2018) to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”

    The duo known as 32 directed “Tuesday” via Pulse Films.

    Credits

    Client The Department for Education, UK Agency Havas London Lynsey Atkin, creative director; Sam Turk, copywriter; Paul Robbins, art director; Sarah Barclay, Sarah Wells, program directors; Katie Wood, sr. producer; Mary Musasa, assistant TV producer; Clare Hutchinson, executive strategy director; Lizzie Haycocks, strategy director; Emma Stafford, sr. strategist. Production Pulse Films 32 (Dylan Southern and Will Lovelace), director; Ben Fordesman, DP; George Saunders, producer. Editorial TenThree Ellie Johnson, editor. Postproduction Electric Theatre Collective Music Zebedee Budworth, soundtrack composer. Audio Post Factory Anthony Moore, Frankie Beirne, audio engineers.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:32Havas LondonPulse Films



    The Best Work You May Never See: Blinkink Director Jack Brown Takes Us On A Teddy Bear’s Journey For Tekla

    Monday, November 18, 2024

    Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.

    Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.

    The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.

    Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”

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