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    Furlined’s Brian Aldrich Directs “Rocky” Montage For TD Ameritrade, Havas NY

    By SHOOTUpdated:No Comments3791 Views

    TD Ameritrade looked to recreate the most iconic training montages from the Rocky movie franchise but with a new hero and coach. Jim and an aspiring investor, who is already confident but wants to get better. Deploying the iconic “Gonna Fly Now” Rocky soundtrack, we see the investor trainee get stronger and smarter before our eyes–dovetailing nicely with TD Ameritrade’s new “Where Smart Investors Get Smarter” campaign created in partnership with Havas New York.

    Harry Bernstein, Havas NY chief creative officer, said, “It started with a simple insight: knowledgeable hungry investors can go to TDA (TD Ameritrade) to become smarter. So we brought this insight to life, in the literal sense, by tapping into nostalgia and the successful hungry trope of one of the most powerful and unforgettable training montages from the Rocky franchise. Fueled by iconic music and imagery, we showed what this smarter training looked like from the inside of a trader’s mind. We even had Rocky star Ivan Drago—Dolph Lundgren, who has a 160 IQ—make a guest appearance, further fueling and blurring the lines of reality and daydream.”

    Titled “Training Montage,” the spot was directed by Brian Aldrich of production company Furlined. 

    Credits

    Client TD Ameritrade Agency Havas New York Harry Bee, chief creative officer; Israel Garber, global executive creative director; Peter Gosselin, executive creative director; Jay Hunt, group creative director; Kevin Kearse, Akos Papp, creative directors; Chandler Bullock, copywriter; Allyn Scherr, art director; Tim Maleeny, president, chief strategy officer; Elaine Purcell, co-head of strategic planning; Jim Howell, strategy director; Cathy Pitegoff, head of production; Arlene Steinwald, executive broadcast producer; Victoria Lepham, jr. producer. Production Furlined Brian Aldrich, director; Jay Wakefield, exec producer; Jason Gilbert, line producer; Corey Walter, DP. Editorial Arcade Will Hasell, editor; Andrew Cravotta, post producer. Postproduction The Mill Mikey Rossiter, colorist; Luis Martin, sr. post producer; Kieran Hanrahan, lead Flame artist. Audio Post Sound Lounge Rob DiFondi, audio engineer; Lauren Mullen, producer. Music "Gonna Fly Now," from "Rocky" franchise

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Brian AldrichFurlinedHavas New York



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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