By CAROLYN GIARDINA
Rhinoceros, New York, has added veteran editor Ciro DeNettis to its roster. DeNettis comes from Shoot First Editorial, where he spent the past four years.
At Shoot First, he cut the currently airing campaigns via New York-based Grey Advertising for American General, featuring New York Yankees manager Joe Torre, and for Six Flags. Additional clients include Seagram’s, Volkswagen and GTE. Earlier, he cut the first "Be A Pepper" campaign for Dr Pepper via Young & Rubicam, New York.
Prior to Shoot First, DeNettis co-founded now-closed editorial shop The Editors Film Service. Before that, he ran a solo operation, Follow Ciro.
DeNettis’ decision to join Rhinoceros was made in part because Shoot First owner/editor Jeff Dell recently announced plans to close his company and retire (see story above).
"Opportunity knocked," he said when Rhinoceros called. DeNettis has known Rhinoceros president David Binstock and executive VP Tim Timpanaro through the business for nearly 20 years. "They are great people and it’s a really nice shop," DeNettis said. "It was the right place to move. Rhinoceros has a terrific reputation."
DeNettis begins at Rhinoceros with assignments to cut a L’Oreal campaign via New York-based Publicis, and a Festia Watches campaign for Brooklyn-based Marino & Co.
Director Jack Begert Joins Biscuit For His First Commercial Representation In U.S. & U.K.
Biscuit Filmworks has added filmmaker Jack Begert to its roster in the U.S. and U.K. This marks Begert’s first representation in advertising, building upon his acclaimed work in music video and film. He is best known for his striking aesthetic and surreal use of visual effects, displayed in his feature film debut Little Death, which won the NEXT Innovator Award at the 2024 Sundance Film Festival. The film stars David Schwimmer, Gaby Hoffman, Dominic Fike, and Talia Ryder, and was produced by Darren Aronofsky.
Miami-born and L.A.-based, the USC Film School graduate began his career in VFX and as an editor. Begert has worked with iconic musical artists including Kendrick Lamar, SZA, Flying Lotus, Childish Gambino, and Olivia Rodrigo, and has independently directed international campaigns for brands such as Apple, Converse, New Era, and Reebok.
Shawn Lacy, founding partner of Biscuit Filmworks, said of Begert, “We are such fans of his work--and of him as a creator, thinker, collaborator, and great guy.”
“My creative approach is often about trying to discover something unexpected in the filmmaking process,” said Begert. “Biscuit is a place where I can bring my own perspective to the work and still feel supported. That philosophy is clear from the talent they represent, and I’m excited to join their roster.”
“Jack’s work blew me away the moment I first saw it,” said Rupert Reynolds-Maclean, managing director at Biscuit Filmworks UK. “He is a modern young director who clearly cares deeply about both craft and the necessity for it in his storytelling. Everything always pushes the narrative forward. We’re looking forward to making great work together.”
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