Part of Chase Sapphire’s “Same Planet More World” brand campaign from Droga5 NY, this spot titled “Dip” shows a gent going for a swim but each time he goes underwater, he has a vastly different experience.
Making a cameo appearance in the :30–which was directed by Osar Hudson of Pulse Films–is musician and producer Mark Ronson who as part of the campaign will be involved more significantly in creating excperiences and content with Chase throughout the year.
Client Chase Sapphire Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officers, NY; Juliana Cobb, executive creative director; George McQueen, Tom McQueen, associate creative directors; Tobias Lindborg, Jasper Yu, art directors; Felix Karlsson, Danielle Gasbarro, copywriters; Chance Medder, Mark Yoon, design directors; Kenisha Rullan, jr. designer; Dan Pulito, associate design director; Lia Sfiligoj, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, group executive producer, film; Brandon Chen, sr. producer; Andres Riveros, Kenya Agunloye, associate producers, film; Mike Ladman, music supervisor; Cliff Lewis, director of art production; Tasha Cronin, Justin Durazzo, co-directors, interactive production; Jenn Mann, executive producer, interactive; Hannah Ades, producer, interactive; Mike Pignone, communication strategy director. Production Pulse Oscar Hudson, director; Albert Salas, DP, Davud Karbassioun, president of commercials and branded; Hillary Rogers, managing director; Darren Foldes, exec producer; Paul Ure, line producer; Rob Pearson, production designer; Elise Velasco, wardrobe. Editorial Cosmo Street Paul Hardcastle, editor (Cosmo Street/Trim); Maura Woodward, exec producer; Paolo Solarte, sr. producer; Kyle Moriarty, assistant editor. Postproduction/VFX Framestore James Razzall, exec producer/president; Steve Drew, VFX supervisor, shoot supervison, compositing; Matt Pascuzzi, VFX supervisor & compositing; Michael Ralla, shoot supervision; Nick Fraser, Maura Hurley, sr. producers; PJ Stegall, producer; Beau Leion, colorist; Andrew McLintock, telecine producer; Karch Coon, Jose Arauz, Eric Sibley, Nick Tanner, Chris Sonia, Kieran Walsh, Zavier Mojica, Elaina Brillantes, Brianna Reynolds, Bruno de la Calva, Gretchen Capatan, Craig Tozzi, compositing; Ben Walant, Callum McKeveny, matte painting; Jacob Sadowsky, VFX editor. Sound Design & Mix Wave Studios Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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