Actress Molly Ringwald (Pretty in Pink) appears in this teaser for Avocados From Mexico’s Super Bowl commercial. It’s a harbinger of what’s to come as Ringwald will be in the actual Big Game ad as well.
Titled “Tiara,” the teaser :15 shows Ringwald prepping one of the Avocados From Mexico in its hair and makeup chair before the pair has their big Super Bowl ad moment. Ringwald places a tiara on the star avocado, giving it just the right touch of bling for the Super Sunday occasion.
Avocados From Mexico’s Super Bowl ad fare was directed by Frank Todaro of Moxie Pictures for agency Energy BBDO.
Credits
Client Avocados From Mexico Agency Energy BBDO Josh Gross, Pedro Perez, chief creative officers; Colin O’Toole, Hansel Quintela, associate creative directors; MaKailey Carson, art director; Tracy Silagi, copywriter; Shannon Smiley, group strategy director; Jemilly Castro, strategy director; John Pratt, head of integrated production; Jeff Davis, executive producer; Brittany Peskind, Lily McNamara, producers; Daniel Kuypers, executive director of music. Production Moxie Pictures Frank Todaro, director; Karol Zeno, exec producer; Laura Henif, line producer. Editorial Cartel Kevin Zimmerman, editor; Mark Sheridan, assistant editor. VFX Flare Chicago Jenny McDonald, sr. post producer; Samantha Vaupel, post producer; Hung Vinh, design lead; Viktoryia Kryvanos, designer; Mark Anderson, Flame lead; Jason Kerman, Flame assist. Color Nice Shoes Maria Carretero, colorist; Alex Frankland, color assistant; Serena Bove, producer; Tara Holmes, exec producer. Audio Flare Chicago Steven Aguilar, sound engineer; Jenny McDonald, sr. post producer; Samantha Vaupel, post producer. Music Andrew Oye, composer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
