Old Spice celebrates 10 years since breaking the internet with its groundbreaking “Smell Like a Man, Man” campaign by bringing back the original Old Spice Guy Isaiah Mustafa and introducing young breakout star Keith Powers as his TV son in the latest campaign, “Smell Like YOUR OWN Man,” from Wieden+Kennedy, Portland, Ore.
In this spot titled “Time Out,” the Old Spice Guy embarrasses his son when he slides onto the basketball court in hockey skates. Dad interrupts his son’s game to give him a few Old Spice pointers. Over-the-top exploits by the father to assert himself as the grooming expert are to no avail. His low key son is steadfast in preferring the new Ultra Smooth product lineup before his father challenges him to a game of H-O-R-S-E to settle their differences once and for all.
Matias & Mathias directed “Time Out” (and other spots in the campaign) via Epoch Films.
Credits
Client P&G/Old Spice Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Matt Sorrell, Ashley Davis-Marshall, Erik Fahrenkopf, Mas Stinson, creative directors; Kamey Murphy, copywriter; Nicole Blauw, art director; Evelyn Loomis, sr. producer; Matt Hunnicutt, director of production; Scott Meisse, sr. design producer; Eric Reigart, studio designer. Production Epoch Matias & Mathias, direcvtor; Andreas Bjerseth, DP; Melissa Culligan, exec producer; Megan Murphree, biddin gproducer; Ritu Paramesh, line producer. Editorial Joint JB Jacobs, editor; Kris Faris, Jonathan Schell, assistant editors; Patty Brebner, managing director; Leslie Carthy, post exec producer; Casey Wheeler, post producer. VFX Kevin VFX Tim Davies, VFX supervisor/2D lead/executive creative director/partner; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG; Jami Schakel, VFX producer; Robert Murdock, Susanne Scharping, Tony Pettiti, Steve Gibbons, 2D team; Brian Weaver, Carl Harders, Casey Benn, Greg Mawicke, Kerry Graham, Matt Longwell, Nico Sugleris, 3D team; Casey Cagle, VFX coordinator. Color Company 3 Sean Coleman colorist; Matt Moran, sr. producer. Sound Design & Mix Joint Noah Woodburn, audio mix/sound design; Natalie Huizenga, audio mix assistant/sound design.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
