Bouygues Telecom’s latest film, Max & Romain from agency BETC Paris, retraces the story of two childhood friends. Separated by life’s changes and the passing of time, they regain contact by using lantern torch signals just as they did as kids. Directed by Martin Werner via production house Henry, the film echoes Bouygues Telecom’s latest successful campaigns, using sensitive stories of interpersonal relationships accompanied by cult soundtracks (here, a cover of “I’m gonna be” by The Proclaimers).
The long format piece–part of the Bouygues Telecom campaign under the BETC-devised “We Are Made to be Together” signature–will air on television, online and in cinemas.
Credits
Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Aumard, creative director; Charles-Henry Joyaut, copywriter; Sebastien Lafaye, art director; Christophe Caurret, director of music creation; Sebastien Lintingre, creative producer. Production House Henry, Paris Martin Werner, director; Jean Ozannat, producer. Sound Production General POP
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
