Katie Sowers is a woman of firsts. She is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and on February 2, she will become the first woman to coach in the Super Bowl. Her story is empowering and inspiring for the next generation of girls and women, and for anybody who aspires to lead. But unlike Jackie Robinson, Billie Jean King, and other game-changing leaders in sports, too few people know Sowers’ story. That is why Microsoft and McCann New York worked with director Peter Berg of production house Film 47 to show Sowers telling her own story, from a backyard in Kansas City all the way to the pinnacle of the NFL, in a way that will inspire us all. And she will tell it in this commercial on the NFL’s biggest stage—the Super Bowl.
The Big Game spot is an extension of the “We All Win” campaign from 2019, which featured the line “When everybody plays, we all win.”
Credits
Client Microsoft Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Shayne Millington, EVP, global executive creative director; Dabo Che, creative director; Gabrielle Shirdan, Geoff Bentz, Nick Howell, VPs/creative directors; Nick Ciomperlik, Ricardo Munoz, David Perea, Nickie Thongton, associate creative directors; Chris Mitton, EVP, executive creative director; Michael Aimette, executive creative director; Ash Farr, EVP, global director, strategy and research; Jordan Berger, strategy director; Carolyn Johnson, SVP, head of integrated production; Rebecca Magner, Nina Roussarie, sr. producers; Morgan Edstrom, producer; Caroline Sollmann, art producer; Eric David Johnson, SVP, executive music producer. Production Film 47 Peter Berg, director; Helga Gruber, exec producer; Taylor Steadman, line producer; Vic Palumbo, president. Editorial No6/Rock Paper Scissors James Duffy, editor (No6); Frank Snider, Damion Clayton, editors (RPS). Post/VFX Method Studios NY Graham Dunglinson, exec producer; Hayley Wallach, Alyssa Giuliano, producers; Randie Swanberg, VFX supervisor/ECD; Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez, VFX team; Steven Lee, AE animator. Color Company 3 LA Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. producer; Ashley McKim, exec producer. Music JSM Joel Simon, CEO/CCO/co-composer; Nathan Padgett, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, producers. Audio Sonic Union Rob Ballingall, audio engineer; Justine Cortale, exec producer; Patrick Sullivan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
